Barry's Middle East hiring Marketing Manager at Abu Dhabi, United Arab Emirates

Marketing Manager

Barry's Abu Dhabi - Abu Dhabi, United Arab Emirates

Posted 2 years ago - 16 members applied

Number of Vacancies
Job Type
Full Time
Marketing Manager
Abu Dhabi, United Arab Emirates
Salary ($)
Salary Period
Contract Period
Flight Ticket
Career progression
Training & development
Vaccination Status

Candidate Preference

Languages Spoken
Living in
United Arab Emirates
Education Background
High School
Bachelor's degree
Master's degree
Commercial Awareness
Communication Skills
Computing Skills
Decision Making
Interpersonal Skills
IT Skills
Leadership Skills
Management Skills
Marketing Skills
Negotiation Skills
Organisation Skills
Problem Solving
Self Motivated
Team Work Skills
Technical Skills
Time Management
Work Under Pressure
Written Communication
Job Description

The ideal candidate is Barry’s brand enthusiast who is adaptable, energetic, and able to work cross-functionally with ease. We’re looking for someone with best-in-class communication skills, creative problem-solving abilities, and demonstrated experience leading the marketing function at a rapidly scaling organization with a strong brand identity.


  • Produce artwork for campaigns, challenges, charity events, brand collaborations - partnerships. (Email CRM, Marketing, Social Media).

  • Oversee Barry’s strategies and execution including interactive marketing and promotion, analytics, community marketing, corporate sales, and email campaign management.

  • Design PR materials, advertising, and other hard copy print for studio marketing collateral.

  • Take ownership of social projects & content from concept through production.

  • Drive the development, implementation, and results of Barry’s global marketing, corporate communications, and community activities, including customer life cycle (acquisition, conversion, frequency) customer segmentation, and loyalty.

  • Stay up to date with the latest social media: best practices, algorithms, and technologies.

  • Create and drive performance marketing metrics.

  • Design and improve marketing campaigns for each aspect of the business.

  • Communicate with followers, respond to queries in a timely manner and monitor customer reviews.

  • Collaborate with the Client Community manager to organize events.

  • Create & plan regional challenges to engage client attendance and bring fun to clientele

  • Participate in Global challenges through corporate leadership.

  • Formulate marketing strategy, brand standards, and measurement systems to present clear, measurable objectives that will lead to achieving business goals and targets.

  • Understand, anticipate, and address the drivers/barriers, influences, and nuances involved in marketing and brand decision-making.

  • Collaboration with influencers/bloggers for business exposure.

  • Manage partnerships/collaborations with other brands & companies.

  • Keep a pulse on revenue reports, paid digital strategies, and other components of the marketing program to ensure success within our target demographic.

  • Ensure high standards and quality assurance across all work produced so that it is cohesive, consistent, and on-brand.

  • Creative company branding for employees: Email signatures & promotional content.

  • Plan & execute photoshoots with trainers/ clients for company promotional content.

  • Animation in Final Cut Pro software for Social channel.

  • Editing video & photo content for social channels.

  • Ensure on-time and accurate delivery of all deliverables for digital platforms.

  • Consistent market and creative research to bring creative innovation to the business.

  • Design & Co-design Barry’s branded Retail collections.

  • Keep a pulse on revenue reports, paid digital strategies, and other components of the marketing program to ensure success within our target demographic.

Skills required:

  • Minimum 2 years of Marketing or Advertising experience.

  • Creative individual

  • Computer literate (Mac)

  • Graphic design experience

  • Strong knowledge of video, animated gifs, digital photography, and image manipulation.

  • Mailchimp software competency

  • Typeform software proficiency

  • Thorough understanding of Instagram and Facebook ads

  • Demonstrate flexibility, organizational skills, and the ability to multitask in a fast-paced environment.

  • Great attention to detail

  • Positive attitude / no ego - happy to do smaller production projects when needed

  • Fitness/wellness industry background preferred

Send your CV with the picture to xxxx